Questions to Ask Yourself When understanding your target audience
The below list of questions will help you to fully explore the demographic and psychographic makeup of your audience.
- Are they male/female?
- How old are they?
- Where do they live?
- Do they have children?
- Are they married?
- Where are they when they use the app?
- Do they love a competitive app? Why?
- What do they do?
- What do they have in common?
- Why are they interested in the topic?
- Who are they trying to impress?
- Who impresses them?
- What are their biggest fears?
- What are their biggest hopes?
- What Internet tools do they use most every day?
- What Internet tools do they not use ever?
- What drives my target to make decisions?
- Can they afford my app?
- Can I reach them with my app? Are they accessible?
- Are there enough people in your target to be profitable?
- How does your idea resonate with your audience on an emotional level?
- Do you need to break your target up into niches?
(Gordon 2010)
Gordon, J. (2010). Understanding Your App’s Target Audience.Available: http://mobile.tutsplus.com/tutorials/mobile-design-tutorials/iphone-design-101-understanding-your-apps-target-audience/. Last accessed 29th Sep 2012.
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