Looking at styles of website design 

all of these site have good imagery making the content on the site look appealing. a lot of websites have either a decorative header or a image on the background. The content can then be placed on a plain background making it easy to read.

http://twogiraffes.com/

http://quodis.com/

http://mckinney.com/

http://www.runemolnes.com/

http://www.amazeelabs.com/en

http://www.crescendocanada.com/

http://www.bluesfest.com.au/

http://www.packitdirect.co.uk/