Chris Page from jelly

How to approach a brief

• Talk to other people to make sure your not going off track with the brief
• Do your own research
• Ask friends and family
• Use people who think in similar ways
• Talk to a wider target audience
• Find out the history of the brand
• What they did before

How to present an idea

• Story board
• Work out how it will be constructed before getting to the final piece
• put it on a timeline with the script and work out which parts don't work/drag.
• Plan
• Think logically 

How to read a brief

• Stare at the brief
• think about it
• interrogate it
• use post it notes
• stare at it more
• interrogate it again
• Dont let technical skills get in the way of an idea, you can always get other people involved to make it work
• Look at the language
• Meet up with the client if possible

Understanding the target audience

• Do your research
• Collaborate 
• Get out of the comfort zone
• Think bigger