Exercise campaigns 

Source - http://www.smk.net.au/article/buddy-up-exercise-partner-campaign-for-triaction-works-out-nicely . Last accessed 22nd Jan 2013.

Buddy Up exercise partner campaign for Triaction works out nicely
Designed and constructed by Brisbane agency BCM for Triumph International Australia’s sports underwear brand Triaction, the Buddy Up campaign utilises a Facebook app to help women find like-minded workout partners in their locality matched on interest and level of fitness.