Source - http://www.lcsd.gov.hk/healthy/en/index.php . Last accessed 24th Jan 2013.

Aim of the "Healthy Exercise for All Campaign"

Launched in April 2000, the "Healthy Exercise for All Campaign" is a territory-wide event jointly organised by the Leisure and Cultural Services Department (LCSD) and the Department of Health (DH). With the slogan of "Daily exercise keeps us fit, people of all ages can do it", the Campaign aims at raising the public's interest in exercising and encouraging them to exercise regularly so that they can understand the benefits of exercising to health.

Activities

Over the past years, the LCSD and the DH have joined hands with the National Sport Associations, professional bodies and schools in organising a series of large-scale promotional activities including the Outdoor Activities Carnival, the Water Carnival, the Indoor Sports Carnival, the Sport-for-All-Carnival, the Dance Extravaganza, the Rope Skipping Promotion Day, Brisk walking, Stair climbing, the Autumn Hiking Fun Day,the Active Living Charter and My Exercise Diary so as to call upon the public to do more exercises. Moreover, local sports elites and top athletes from the Mainland were invited to take part in the Roving Sports Demonstrations including Table Tennis, Wushu, Badminton, Basketball, DanceSport and Gymnastics. These activities were well received by the public.

Various recreational and sports activities, including those fitness programmes for children, elderly and people with disabilities, "Hiking Scheme", "Quali-walk Scheme", "Dance for Health" and "Rope Skipping for Fun" etc, are organised by the Department throughout the 18 districts in the territory to facilitate neighbourhood participation. These programmes, with their emphasis on self-practice and regular workouts, are well received by the public and the participation rate is on the rise. Moreover, the Department has appointed more than 30 local sports celebrities as "Healthy Exercise Ambassadors" to assist in the promotion of the benefits of doing exercises and the implementation of outreach programmes, and the result has been very successful.

Publicity

The Department has been committed to promoting the "Healthy Exercise for All Campaign" by employing different publicity channels to disseminate the message of exercising and health. One of the channels is the "Exercise and Health Roving Exhibition" held at primary and secondary schools, elderly homes, youth centres, recreational & sports venues and shopping arcades, which informs the public of the benefits of doing exercise and provides try-out opportunities.

Moreover, the Department has also produced some announcements of public interest, radio programmes, posters, banners, promotional leaflets, pamphlets, videos etc with a view to encouraging members of the public to exercise regularly and lead a healthy life style. To browse or download the information, please visit the LCSD's webpage.