Thursday, 24 January 2013


Source - Yeates, O. (2012). UK Smartphone Usage May 2012. Available: http://www.clicky.co.uk/2012/07/uk-smartphone-usage-may-2012/. Last accessed 24th Jan 2013.

Smartphones have revolutionised our daily lives here in the UK and the latest stats from Google show just how much!

Smartphone Penetration

Smartphone penetration has risen to 51% of the population and these smartphone owners are becoming increasingly reliant on their devices.

Smartphone Usage

59% of Smartphone users have used their devices everyday for the past 7 days.

People don’t leave their house without them!

78% of users do not leave their home without bringing their Smartphone with them.

Smartphones are used everywhere

Types of Smartphone usage

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