Smart phone users in the uk

The latest research from market researchers YouGov's Technology and Telecoms team confirms that almost half of mobile owners now use smartphones (47%). YouGov anticipates that smartphones will dominate the market with a clear majority (over 55%) within the next 12 months (Austin 2012).

The leader of the smartphone pack is Apple's iPhone, which has 29% share of the smartphone market, a good 9% clear of their nearest challengers Samsung, BlackBerry and HTC with 20%, 17%, and 16% respectively. However both Samsung and HTC are gaining ground fast on Apple, while Blackberry has steadily lost market share for the last two years, and is going to have to fight hard with its Blackberry 10 devices if it's going to turnaround the decline (Austin 2012).

YouGov expects Samsung to carry on growing its smartphone share because of its firm presence in both the smartphone and feature phone markets: 20 and 25% respectively, meaning the manufacturer is in a great position to convert feature phone users with established products in both markets (Austin 2012).

Austin, M. (2012). Half of UK mobile users on smartphones. Available: http://www.techradar.com/news/world-of-tech/roundup/half-of-uk-mobile-users-on-smartphones-1079519. Last accessed 24/01/2013.