Animated advertising styles

I have looked at a variety of animated adverts to help decide a style to deliver my idea for the dandad brief. The video needs to easily demonstrate my idea with a friendly feel to the audience.  

The Vodafone advert makes good use of using a voice over. this saves the viewer from reading the idea allowing then to relax and enjoy the visuals. They use one set which the camera pans around to show different images to fit the narrator.



This advert for child abuse lets the music and the visuals do the talking. This is quite slow pace which gives a big impact on the audience about the affects the issue has on the child. This is not the right feel I am looking for. I like the way each image links into the next when the feather floats down to the person.



The simplicity of this video works really well for its campaign. It does not use any music or narrator but makes good use of sound effects. The simplicity allows the viewer to focus on the promotion to recycle.




I like the way this video is hand drawn along the timeline. It brings a friendly approach to the brand helping the viewer to engage with the content displayed. It has nice cheerful music and a minimal use of colour.



Well narrated with clear and calm voice that saves the viewer from reading lots on content. Well illustrated with clear simple images



Simple illustrations to back up the ideas spoken by the narrator. fast pace but easily read and understood.



Clear voice, nice use of sound effects.  good use of the inertia function when images a peer.




Minimal amount of text to backup what is being narrated. clean bright colours. friendly feel



Very clean and well drawn illustrations. Added humour to make it more interesting. This is based on a well know game 'Angry Birds'.



very simple illustrations. Each scene merges into the next making the video flow seamlessly



Realistic silhouette illustrations of people. Good use of bright colours. Upbeat music to make the brand feel exciting.




Seamless transitions between each scene. Textured background. Simple illustrations. Good use of colour.



Combination of detailed drawings and simple drawings. Minimal colour palette.