Fitness campaigns
I have taken the time to have a look at other fitness campaigns. This will help give me an idea on the strategies people have tried to encourage people to exercise.
this is a great way for people to come along and do their exercises. It is free to the public to use and is open 24/7. It looks more friendly to the public to come along and try it out. being outside exposes the idea of exercising to more people rather than having it lock away indoors.
this suggests easy easys and fun ways to exercise. The video gives inspiration to go out and live your life to the best by looking after yourself. it encourages you to drink water.
uses normal people from the public who have lost their mother. They each talk of a memory that they miss in hope to get a message out to people. look after your health to live longer so you can be with your loved ones.
starts off stating facts about health issues. Its too much reading in my opinion, could do with a voice over. It show lots of different exercises making them look fun.
This is aimed at women to sell water. I don't think its a very good campaign to sell water but would make a good campaign to encourage exercise. The more the women pedal on the bikes to longer the video plays for. the video shows a stripper, the more they pedal the more cloths the stripper takes off. this encourages the women to keep peddling to find out what happens.
This is demonstrating how the couch potato under performs because they refuse to get out of the chair. the team that are running about are much more successful than the team sitting down.
This video is a boring and does not inspire me. It states less obvious ways to exercise. It states some interesting points but could be delivered in a better way. it shows the benefits to exercising
This campaign uses friendly visuals to present their idea. it uses a friendly voice for narrating. they have the same approach to the department of health campaign encouraging the minimum amount of exercise.
The Government has launched a new advert to encourage families to be active to reduce obesity levels after a survey showed that children are not getting enough exercise.
Nearly three quarters (72%) of children do not take part in an hour of daily activity outside school, parents across England have said.
Parents were questioned for a poll as part of the cross-government Change4Life campaign, which launched in January.
The scheme aims to help families tackle soaring obesity rates by promoting healthy eating and exercise and offering advice.
The How Are The Kids? survey looks at children’s diet and activity levels to give parents a personalised action plan.
The Department of Health said more than 260,000 people responded to the poll and reported that 45% of young people watched TV or played non-active video games before school, while only 22% did something active after their evening meal.
Dawn Primarolo, public health minister, said: ‘Our survey shows that kids just aren’t getting up and about as much as they should.
‘If we’re going to cut obesity levels our children need to be active for at least 60 minutes a day.’
The new advert features the Change4Life family and responds to the need for families to get more exercises into their daily lives. Click the images opposite to view stills from the TV advert.
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