Yamaha Motor

Products

• Motorbikes 
• Scooters
• Electric Vehicles 
• Outboard Engines
• Boats
• Wave Runners
• ATV - Quad Bikes
• Utility - Buggys
• Golfcars
• Generators
• Profesional User- Police, army, lifeguards 

http://www.yamaha-motor.eu/uk/index.aspx

History

Yamaha Motor is Born When Yamaha Motor Co., Ltd. was established in Japan in July 1955, it was a relative latecomer in a market where as many as 150 motorcycle manufacturers competed for survival. New ones were starting up and others were folding at a tremendous pace, and few survived the challenge. In Yamaha Motor's story, you will recognize the spirit of challenge in these early years that forged the company into the global corporate group we are today, in pursuit of the perpetual goal of being best in the world market.

Yamaha's First Motorcycle

It all began when then president of Nippon Gakki, (now Yamaha Corporation,) Genichi Kawakami, put to use some machining equipment used in the production of metal airline propellers to develop the first Yamaha motorcycle. It was the YA-1, nicknamed “Aka-tombo” which means red dragonfly.

With a starting capital of 30 million yen, 274 employees and two single-story wooden factory buildings with a capacity to turn out 200 motorcycles a month, the fledgling company dared to confront competition, a will that came to forge the company spirit of challenge. Yamaha entered the first YA-1 in the Mt. Fuji Ascent Race and won. From there on, our employees moved with determination from one challenge to the next, working as a team, sharing victories and setbacks.

Diversification

Yamaha's in-depth knowledge of 2-stroke technology led to the Company's diversification in 1960 into the outboard engine market. 1970 witnessed the launch of the 650cc XS-1, Yamaha's first 4-stroke motorcycle, and during this decade the company diversified into the manufacture of a range of new products including All Terrain Vehicles, golf cars, generators and industrial robots.This was followed in the 1980's by the development of high-performance car engines and water vehicles.

R1 The One

1998 will be remembered by motorcyclists for many years to come, because it was the year that Yamaha launched the YZF-R1, widely acclaimed as the most remarkable supersport model of the decade. Equipped with race-bred engine and chassis technology, the R1 further underlines Yamaha's commitment to offering products that generate "Kando" the first time, and every time.

http://www.yamaha-motor.eu/uk/experience/history/index.aspx

Mission

For close to half a century, Yamaha Motor has been bringing pleasure to millions of people by using ingenuity and enthusiasm to constantly surpass customer expectations, thereby enriching their lives.

Kando

A Japanese term concisely summarises these feelings: ‘Kando’. Kando describes the sensation of profound excitement and gratification derived from experiencing supreme quality and performance. In an ever-changing world, people face new challenges every day and are forced to put more and more hours into work.

Harmonious Union

That is why we believe leisure to be paramount for a balanced, full and pleasurable life. Whichever products our customers choose to enjoy, we strive for them to experience a delicate blend of technologies which creates a harmonious union between man and machine. More than that, we offer the promise of intense satisfaction through the use of groundbreaking, innovative products that touch not only people’s lives, but also their hearts.

http://www.yamaha-motor.eu/uk/corporate/mission.aspx

Yamaha Motor in the uk

Yamaha Motor (UK) Ltd (YMUK) is the headquarters of the UK distributor of Yamaha motor products.

Synonymous with Yamaha’s racing heritage in all products, the choice of location within the historic Brooklands oval racing circuit was an obvious one for such a successful and innovative company. 

Known for many years as being “the first” with ground-breaking technological features on our total product line up, the link with the world’s first motor racing circuit is one that we here at YMUK are immensely proud of and is one that helps keep the true "Yamaha Spirit" alive.

Racing is in the air here at Brooklands, where you can still smell the historic petrol fumes that linger around this historic venue. Both car and motorcycle racing made their first introduction around the much loved banked circuit and this is reflected at the popular museum which is only a "stone's throw" away from our headquarters.

http://www.yamaha-motor.eu/uk/corporate/index.aspx